Data Protection Simplified – Our New Tag Line

A tagline, also called a slogan or motto, is a phrase that accompanies a brand name to quickly translate its positioning and brand statements into a few memorable words that indicate the brand offerings, promise, and market position.

It used to be BLACKbox, an Ultimate Data Loss, Leakage, and Theft Prevention Solution.

Now we change it to BLACKbox, Data Protection Simplified.

It explains what we protect, why we protect, and how differently we protect. Let me elaborate on,

What do we protect?

We protect data. Enterprise data is in the form of Designs, Drawings, Documents, Spreadsheets, ERP Data, HR Data, Product Data, IPR, to name a few.

Why do we protect?

Businesses depend on data. If the data is lost, business continuity is also lost. If it is stolen or leaked, there can be competitive exploitation. That’s why we think that data protection ought to be a strategic objective of every enterprise.

How differently do we protect?

We believe that MSMEs cannot afford complex and expensive IT systems. They require simple as well as affordable systems to store, access, and protect the data. We have simplified the phenomenon of data protection. That’s how we made the difference. Please check the following points.

Autocratic Centralization

Data Scatteredness is a genuine problem. Traditional NAS and File Servers do not solve it completely. They depend on users’ discretion to centralize data. It leads to duplication of data and low confidence back up. We simplified it with our signature Device Hardening Technology which takes away the user’s choice about where to save the data. Believe me, it is unbelievably simple.

Active Recycle Bin

Data Loss by Accidental or Intentional Deletion is a real problem. Traditional NAS and File Server do not provide a concrete solution especially when data is deleted from the network. We simplified it by our signature Active Recycle Bin Technology which retains data deleted over the network and also identifies who deleted it with malicious intent. Believe me, it is unbelievably simple.

Primary and Hidden Chamber VW Technology

Data Loss by Ransomware Attack is the most common problem. Traditional solutions like Antivirus and Firewall can prevent ransomware attack by known ransomware. But on zero day when a new ransomware breaks out, they may not be able to detect it for sometime. We simplified it by our signature Primary and Hidden Chamber VW Technology which can recover data after ransomware attack. Believe me, it is unbelievably simple.

Data Theft over USB and Email

Data Theft over USB and Email is a genuine problem. Traditional solutions require deployment of multiple software agents for USB controls and Email Vigilance. We simplified it by including all data theft controls in single software agent. Various use cases of USB usage and email policy enforcement can be achieved by not needing multiple software agent systems. Believe me, it is unbelievably simple.

Data Theft over Internet Drives

Data Theft over Internet is a genuine problem. Traditional solutions require deployment of multiple software agents, Firewall Hardware for preventing data leakage over Internet. We simplified it by our signature technology Happy Hours. It isolates data when user is using unrestricted Internet and it allows limited sites when user is using enterprise data. It happens on the fly. Believe me, it is unbelievably simple.

Multi-Tasking Hardware – Software

Deployment of discrete systems it too much for an MSMEs. An enterprise IT environment require deployment of discrete system like Files Server, Storage, Domain Controller, End Point Security, Firewall, Backup Solutions, Email Distribution Systems. BLACKbox is a single hardware-single software solution which serves the purpose of these systems. By sticking to the principle of Single Hardware – Single Agent principle we have simplified Data Protection for MSMEs.

Remote Application Access

Access of ERP applications remotely is the need of an hour, especially these uncertain times of pandemic. Traditional solutions are complex, expensive, and bandwidth hungry. BLACKbox Application Virtualization technology known as AAA (Access Application Anywhere) extends seamless access to legacy applications through virtualization. It also turns the legacy client-server applications into browser-based applications. By engineering bandwidth-frugal and hardware-light software, we have simplified application virtualization easy and accessible for MSMEs.WFH and BYOD

Traditionally it cannot stop data theft in BYOD or Work from Home scenarios. It requires complex and expensive solutions to be deployed on user’s personal laptop. Our engineers focussed on dual profiling to segregate personal and professional data as well as the application of separate policies. BLACKbox duo creates dual profiles on BYOD and secures data from theft while WFH. By engineering BLACKbox Duo, we simplified data protection in WFH and BYOD and made it affordable and secured.

It’s all about our journey towards making a simple product for MSMEs, discovering our way to solving the MSME specific problems, and engineering affordable, effective, and dependable products.

Do give your feedback on our new tagline.