A value proposition is an interesting subject. Consumers derive value from the products they use. Sometimes, there is a stark difference between the maker’s value proposition and the customer’s value derivation. The only way to minimize this difference is to pitch and sell the product to the right target segment. We have done such an analysis for BLACKbox. BLACKbox is a proven Indian product for Indian MSMEs with the minimum difference between our value proposition and customers’ value derivation. If you are an MSME owner, this information might end your quest for the most appropriate IT product to achieve Information Security Compliance, Data Protection, and IT Standardization objectives. Let’s have a closer look at it.
SIMPLE
As an MSME owner, you know the challenge of recruiting and retaining specialized IT talent. All you have is a generalist IT executive who is hands-on in managing day-to-day IT tasks for backup, network, Internet, and hardware. This IT generalist falls short of expectations when it comes to IT compliance mandated by your customers, maintenance of business continuity, or prevention of data theft over email, Internet, and USB. So, you need a simple product that takes care of all and can be easily managed by even a non-IT generalist executive. BLACKbox is simple. It is single hardware, single software product which takes care of all. By using BLACKbox, your Mr or Ms IT Generalist does not have to get into the complexities of integrating and maintaining a File Server, Active Directory, Domain Controller, Firewall VPN, NAS, Backup, and End Point Controls.
EFFECTIVE
We understand that you know what you want as an MSME owner. You want all your designs, drawings, documents, spreadsheets, business secrets, email communications, tender bids, and customer data to be protected from loss, leakage, and theft. We do it very effectively. Our Autocratic Centralization Technology forces the centralization of all your digital assets and minimizes the scatteredness of your digital assets. Our Active Recycle Bin technology protects accidentally or intentionally deleted data from loss. Our Primary-Hidden Chamber Technology can restore data after a ransomware attack. Our DCDR Technology can restore data after hardware failure or disaster. Our three-level USB Control Technology protects data from theft over USB. Our Email Policy Enforcement Technology prevents the misuse of emails to leak or steal data. Our Magic Browser Technology prevents data leakage or theft over the Internet. BLACKbox does it effectively as a single hardware, single software product without having to procure, integrate, and maintain multiple IT systems.
AFFORDABLE
BLACKbox is available at just 250 INR to 350 INR per user per month, at 20 per cent of the cost, or 80% of savings compared to deploying a File Server, Active Directory, Domain Controller, Firewall VPN, NAS, Backup, and End Point Controls. It is affordable for MSMEs who prefer to spend the maximum on Business Development.
DEPENDABLE
All BLACKbox deployments have managed service contracts by default. So, don’t worry. Our team is at your service for anything you need to configure or troubleshoot BLACKbox, even if you don’t have an IT generalist. It also generates insightful reports which give you a bird’s eye view of the state of your IT. All BLACKbox devices have integrated UPS; we don’t take chances with your data.
SCALABLE
We know MSMEs grow rapidly. We offer a fantastic buyback offer by the time you feel that you need a bigger BLACKbox to cope with your growth. After the 36th month and before the 60th month of your BLACKbox procurement, you can choose to upgrade to a bigger one just by paying the difference in the price of the old and bigger BLACKbox. We migrate data from the old to a new device and take back the old device. Thousands of our customers have benefitted and kept growing with BLACKbox.
We know MSME Owners are too occupied with their business and are short of time for anything other than their business, so we made it Simple and Effective. We know MSME Owners value their hard-earned money, so we made it Affordable. We know MSME Owners have high aspirations for their business, so we made it Scalable and Dependable.
Such a value proposition is validated by prestigious recognition like the Aegis Graham Bell Award, Top 100 MSMEs of India Listing, Emerging Brand of 2022 by AsiaOne Magazine, and many more.
It is my last blog of this financial year, offering our respect for MSMEs’ by aligning our value proposition with their hard-earned money, aspirations, and entrepreneurial time.
Best Regards,
Vishal Prakash Shah
Co-Founder and CEO
SYNERSOFT
